Project Info:
The client with their love for detailing expected a showroom in Kalyan catering to clientele from all walks of life. This showroom was to showcase every category of jewellery made by the brand. The idea was to incorporate the branding elements extensively in the design to give an enriched brand experience to a large number of customers walking in. This was done by the strategic use of the brand logo and a separate wall dedicated to the PNG brand story. To aid maximum visual accessibility of the jewellery displayed, the design incorporated an open layout and single walk in to enhance the experiential factor. Separate sections for the diamond and silver jewellery had customized using unique illumination and display. The overall design was such that it helped create a strong customer association and brand recall value.